Friday, May 31, 2013

Apple has sold 100 million iPod touch units: Report

Apple has sold more than 100 million units of its iPod touch music player since its launch in 2007, a new report has stated.
Loop Insight's Jim Dalrymple says that the Cupertino-based company told him the iconic media player has achieved this feat to become one of its most popular products. It's worth pointing out that Apple had launched a new 16GB variant of the iPod touch on Thursday.

Apple usually doesn't disclose the breakup of iPod touch sales during its quarterly results and clubs it under iPod sales and iOS device sales. In the last quarter, Apple sold 5.6 million iPods down 27 percent from the 7.67 million iPods it sold in the second quarter of 2012.

During the last quarter, Apple announced that it sold 62.5 million iOS devices out of which 37.4 million were iPhones and 19.5 million were iPads. If we do the math, the remaining 5.6 million were iPod touch units. This implies that while iPod unit sales continue to decline, a majority of the iPods sold are iPod touch units.

The iPod touch was first launched in September 2007 in 8, 16 and 32GB storage variants. It essentially offers the iPhone experience as it runs the same OS but is stripped of voice calling, 3G/ 4G data connectivity and some other features. The iPod touch did not feature a camera till the third generation hardware line. The fourth generation iPod touch brought more parity in terms of the device's feature set with the iPhone, and the fifth generation iPod touch featured a 4-inch screen. The iPod touch's popularity stems from the fact that it's not merely a music/ media player and can run most iPhone apps. So it's replaced portable gaming devices and even point and shoot cameras.